Brand & Creative
Brand Positioning
Oversaw rebrand, content, and copy strategy in-house at Butterfield & Robinson
Sample landing page copy: Why Travel With B&R, Our Story
Digital Collage
Bloomwell Collection Spring Lookbook (Uni-Koncept)
Social Media
Social media calendar, copywriting, and account management for The Meadows
"We were in a massive rebrand and digital overhaul and in over our heads. We were looking for someone to help us align our creative direction, refine our content strategy, and redefine our brand voice. It was clear Christine would be able to master our uniquely sophisticated yet playful tone and elevate it across all our digital platforms. She led the flawless revamp of our website, with fresh copy and a new and improved company blog. Not only is Christine a talented content strategist, project manager, and writer, but she’s also a joy to work with. Her positivity, humor, and integrity bring amazing energy to any workplace."
—Nicole McFadden, Marketing Manager, Butterfield & Robinson